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Entrepreneurship and New Venture Management
DUTCH-RUSSIAN ACADEMIC COOPERATION
26/05/2020 - 16/06/2020
100% FREE
7 LECTURES
75 MIN EACH
FULLY ONLINE
TAUGHT IN ENGLISH
Nuffic Neso Russia and the Dutch Centres for Entrepreneurship present, with support of the Netherlands Embassy in Moscow:
Entrepreneurship and New Venture Management
DUTCH-RUSSIAN ACADEMIC COOPERATION
26/05/2020 - 16/06/2020
100% FREE
7 LECTURES
75 MIN EACH
FULLY
ONLINE
TAUGHT IN ENGLISH
Nuffic Neso Russia and the Dutch Centres for Entrepreneurship present, with support of the Netherlands Embassy in Moscow:
The course is now over.
If you have any questions, don't hesitate to contact us via the form below!

What is this course about?

In this free online course, which is run completely in English without translation, the students received insights from renowned Dutch and Russian experts into the world of entrepreneurship. Via live sessions, lasting for a bit more than an hour, the speakers discussed topics such as designing business models, technological and sustainable entrepreneurship, allowing the students to engage directly with the experts and receive instant feedback on their questions. We set up this unique course to share the latest in entrepreneurial developments in an academic and engaging setting. This course was designed mainly for current students and recent graduates.

What is this course about?

In this free online course, which is run completely in English without translation, the students received insights from renowned Dutch and Russian experts into the world of entrepreneurship. Via live sessions, lasting for a bit more than an hour, the speakers discussed topics such as designing business models, technological and sustainable entrepreneurship, allowing the students to engage directly with the experts and receive instant feedback on their questions. We set up this unique course to share the latest in entrepreneurial developments in an academic and engaging setting. This course was designed mainly for current students and recent graduates.

Why choose this course?

Entrepreneurial skills
No matter what you study or profession will be, entrepreneurial skills will be an added value to your curriculum.

It's all about:
  • creative and critical thinking
  • risk-taking
  • innovation and societal impact
  • technology
  • leadership
First Learn. Then remove the "L"
  • Do you have a plan, but don't know how to take things further?
  • Are you looking at starting your own business?
  • Are you set to work in international sales and trade?
  • Or are you simply interested in understanding the basics of entrepreneurship, one of the main reasons behind the rise and fall of local, state and national economies?
We look forward to discussing this with you!
Meet our experts!
Prof. dr. Hein Roelfsema, who created this course, is the Leading Researcher in the field of entrepreneurship at the National Research University Higher School of Economics (HSE University). He chairs the Dutch Centres for Entrepreneurship as well as the Global Entrepreneurship Network in the Netherlands and Europe. In Russia, he further teaches entrepreneurship at Innopolis University. He is also an Associate Professor for International Entrepreneurship at Utrecht University in the Netherlands.
Prof. dr. Erik Stam is Professor of Strategy, Organisation & Entrepreneurship and Dean of the Utrecht University School of Economics. He held positions at Erasmus University Rotterdam, the University of Cambridge, the Max Planck Institute of Economics (Jena, Germany), and the Netherlands Scientific Council for Government Policy (WRR) and has been visiting professor or scholar at many other universities around the globe. He is a leading scholar on entrepreneurial ecosystems. His broader research interests cover the societal and organizational contexts of entrepreneurship and the relation between entrepreneurship and economic development.
Arkadiy Dvorkovich is Chairman of the Skolkovo Foundation and the President of the International Chess Federation. At different stages of his career, he served as Adviser of the Minister of Economic Development and Trade in Russia, Deputy Minister of Economic Development and Trade, Head of the Presidential Experts' Directorate of the Presidential Executive Office, Aide to the President of the Russian Federation, Deputy Prime Minister, and a member of the government commission on modernising Russia's economy and innovative development.
Alexey Parabuchev is the CEO of Moscow Agency of Innovations. He started his career in innovation as a lead specialist at Moscow Centre of Experiment and Innovation. He then joined Institute of Advancement Studies and after that Institute for Innovation Strategies in General Education. He led projects at the Energy Forecasting Agency and also worked for the Innovation Development Centre under the Department of Science, Industrial Policy and Entrepreneurship of Moscow.

Course contents

1. Entrepreneurial Mindset and Skills for Growth-Oriented Entrepreneurship
In this lecture, the emphasis is on the skills needed for the new enterprising society. The labour market in many countries is changing rapidly, and even well-educated people do not easily find an inspiring job. Therefore, it becomes necessary that young people get skills for setting up their business and working in a start-up. In this lecture, speakers give an overview of the skills needed to survive in this new entrepreneurial economy. A cornerstone for their analysis is the Lean Launchpad method for iterative innovation.
2. Designing an Effective Business Model
In this lecture, the skills for creating a business model will be acquired. It concerns the introduction to the well-known business model Canvas and the different forms of it that can be used to support the creation of new businesses. In addition, this lecture provides information on optimal pricing strategy and scaling up the firm.
3. Entrepreneurial Finance
Setting up a company and running a new business requires financial skills that are different from those often taught in management courses. Young companies do not yet make a profit and particularly need to have expertise in raising capital and reporting to external investors such as angels and venture capital. During this lecture, essential aspects such as a pro forma income sheet, cash flow statement, and working capital financing are explained, and a relationship is made with the start-up phases of new enterprises. Attention will be paid to how to pitch business ideas to angel investors and venture capital.
4. Entrepreneurial Ecosystems
Although entrepreneurial skills and an entrepreneurial mindset are important for the success of new businesses, the support of the environment is also critical. This is precisely the area where policy can assist entrepreneurs. During this lecture, the characteristics of good entrepreneurial ecosystems will be reported, and it will be discussed how policymakers can provide strong support. In addition, entrepreneurs who understand entrepreneurial systems well can make better use of them.
5. Technology Entrepreneurship
Many companies are set up to exploit new technologies. Often the usefulness of the technology is evident, and the innovation also obvious, but finding a suitable business model for technology is often quite a task. Also, a strategic approach is needed to protect knowledge and to stay ahead of the competition. Lecturers will explore these perspectives on technology-driven entrepreneurship in the lecture.
6. Family Businesses vs Corporate Entrepreneurship
In many countries, family businesses are the backbone of entrepreneurial society, yet many family businesses are not entrepreneurial enough and have a problematic relationship with an entrepreneurial orientation.
Corporate entrepreneurship (CE), on the other hand, is commonly understood as a process that allows established companies to extend and reorient profiles of their activities, entering new markets and creating new businesses. However, an important question in many discussions is: what exactly is CE?
During the lecture, Ilse Matser will discuss the specific entrepreneurial environment of family businesses and how entrepreneurial skills can be preserved over generations. The talk also discusses the transfer of companies and the particular challenges that are involved.
Olga Belousova will show how CE includes various processes and activities, it is not surprising that there are different ways to be an entrepreneurial organisation. In this session Belousova proposes a "compass" model that guides the participants through academic and practitioner understanding of how different types of CE and different ways to organise for them require varying top management strategies, organisational mechanism set-ups, employee entrepreneurial mindsets, and, finally, processes of implementation.
7. Circular Business Model Innovation. Research and Practice
The circular economy has become a hot topic in policy and business debates - in the Netherlands, Europe and beyond - as a driver for sustainability transitions and future competitiveness. Business has a key role to play in turning the idea of the circular economy into practice. New circular business models, such as the move towards offering services that encourage reuse and recycling, are gaining ground as a possible business response. This talk will first explain the concept of circular business models, before proceeding with company examples, in particular zooming into the circular venture HOMIE which Nancy Bocken co-founded and Bioenergy - WiseSoil startup co-founded by Alexander Smotritsky.
...in a structural way using entrepreneurial tools and design thinking. The course is not so much about starting your business or having a business model per se, it is more important that you show the components of translating societal challenges into solutions that could create viable businesses. For this elements like trend watching and opportunity recognition are important.
...including new ventures. In such a context the use of entrepreneurial ecosystems plays a very important role.
Translate societal challenges into business opportunities...
Understand the basic mechanisms for funding new activities...
What are the learning outcomes?
We expect that upon completion of this course you will be able to:
...like public policymaking, large businesses and also in the context of small and medium-size enterprises plus family businesses. It is the recognition that business models go beyond setting of new companies and that entrepreneurship is broader than supporting startups.
...that support entrepreneurship, self-employment and solo employment with the aim of providing a perspective on 21st century skills to be used in the current and future labour market.
Explore entrepreneurial behavior in different contexts...
Understand societal trends...

Course schedule

Please note that the time and date indicated are in Moscow time zone
We know you have questions...
...and we've got answers!
Who are we?
The course is offered by the Dutch Centres for Entrepreneurship, which is a network of centres operating in almost all Dutch universities, creating and supporting entrepreneurial ecosystem there. For more information, please visit the Who are we page.
Who will teach me?
Renowned Dutch and Russian professors, researchers and experts are looking forward to start the discussion with you! Take a look at our experts list!
How intensive is this course?
The course consists of 7 lectures divided over 3,5 weeks (2 lectures per week). The lectures take place on Tuesday and Thursday on 16:00 (Moscow time) and will be held online via ClickMeeting. Each lecture lasts for approximately 1 hour. The total workload will be approx. 7−11 hours (depending on how much time will you spend on the assignment). Each lecture will consist of 2 presentations by Dutch and Russian experts followed by a discussion.
What do I need to do apart from participating in seminars?
For those of you who are looking at learning more from the experts, we have an assignment that will be graded and commented upon. You will need to submit it at the end of the course. A certificate will be given to anyone who will have joined 6 out of 7 lectures and completed the assignment. Only those handing in an assignment will receive professional feedback.
What assignment can I expect?
An essay of 3 pages in which you will provide insight into how you want to tackle a societal problem with a solid business model using storytelling. Of this story, you will make an online clip in which you explain your story and business plan in 2 to 5 minutes. If you want to learn more, please go down to the Assignment section.
How do I know this course is of high quality?
The course is taught by leading Dutch and Russian institutions working in innovation and entrepreneurship. The lecturers work with students and start-ups daily bringing their ideas to the next level.

The Dutch have always been famous for their entrepreneurial spirit reflected in the country's large number of entrepreneurs – the highest in Europe: about 15% of Dutch working population is self-employed. Renowned internationally for its open culture and emphasis on entrepreneurship and innovation, the Netherlands is home to a vibrant, collaborative startup ecosystem. The Netherlands is also in the top 5 of the most competitive economies in the world, which speaks for itself.

Russian universities are actively incorporating entrepreneurship into their curriculum inviting Dutch specialists to share their practice, including lecturing experts. Some of them have already been working in Russia for several years.

From the Russian side, the expertise will be provided by leading experts in their fields - CEO's of the Moscow Agency of Innovations, several startups, professors from HSE University, venture capitalists and experts from the Special Economic Zone Innopolis.
What will I get upon completing this course?
Firstly, you will gain practical skills and knowledge to set up your own business. You will have a chance to draft a business plan and receive feedback from the lecturers.

Secondly, upon completion of the assignment at the end of the course, you will be rewarded a certificate signed by the Dutch Centres for Entrepreneurship and the Netherlands Education Support Office (Nuffic Neso Russia).
What's the value of my certificate for an employer?
Extracurricular activities are valued highly by any employer. The Dutch Centres for Entrepreneurship and the office of Nuffic Neso Russia are respected organisations in the Netherlands, and the Higher School of Economics and Skolkovo are respected in Russia. The quality of the speakers and their expertise is beyond any doubt.
Why is this course free?
The course is set up for Russian students to benefit from the best Dutch-Russian collaboration has to offer in the field of entrepreneurship. We want to trigger you to apply entrepreneurial skills wherever you can. It is our wish to enhance Dutch-Russian collaboration. We do not ask for money – we ask simply to join us.
Will lectures be recorded?
Yes, the lectures will be recorded, and the links will be sent out to everyone who registered. Please note that they will only be valid until the end of June 2020. After that, the videos will be deleted, so please plan your time accordingly.

Assignment

Entrepreneurs are solving social problems...
...and there are more than enough of them now. We already have challenges in the areas of sustainability, mobility and urbanisation, trade restrictions and rising protectionism, the transition to a data-driven society including the responsible use of artificial intelligence, and making use of the opportunities for exchange economy that this entails.

Recently, the corona crisis has added to this, which may mean that the world will continue on a different footing. This crisis offers challenges, but also opportunities for entrepreneurs. Entrepreneurs are coming up with solutions that make use of new technological possibilities equipped with a robust business model. Technological innovation and digitisation enable such new business models.
The assignment for this course is to create a short business model...
...for a solution that responds to a societal challenge in the areas of sustainability, care, financial inclusiveness, and much more. Specifically, you will be asked to deliver the following at the end of the course.

1. An essay of 3 pages in which you will provide insight into how you want to tackle a societal problem with a solid business model using storytelling. This story may have the rhythm of describing the current situation, why the current situation or the situation in the near future will lead to major problems at an individual level and how you will provide a solution through your new business plan.

2. Of this story, you will make an online video clip of 2 to 5 minutes, in which you explain your story and business plan.

Once you have submitted it, you will receive feedback from 2 of the teachers in the course within 3 weeks.
Entrepreneurs are solving social problems...
...and there are more than enough of them now. We already have challenges in the areas of sustainability, mobility and urbanisation, trade restrictions and rising protectionism, the transition to a data-driven society including the responsible use of artificial intelligence, and making use of the opportunities for exchange economy that this entails.

Recently, the corona crisis has added to this, which may mean that the world will continue on a different footing. This crisis offers challenges, but also opportunities for entrepreneurs. Entrepreneurs are coming up with solutions that make use of new technological possibilities equipped with a robust business model. Technological innovation and digitisation enable such new business models.
The assignment for this course is to create a short business model...
...for a solution that responds to a societal challenge in the areas of sustainability, care, financial inclusiveness, and much more. Specifically, you will be asked to deliver the following at the end of the course.

1. An essay of 3 pages in which you will provide insight into how you want to tackle a societal problem with a solid business model using storytelling. This story may have the rhythm of describing the current situation, why the current situation or the situation in the near future will lead to major problems at an individual level and how you will provide a solution through your new business plan.

2. Of this story, you will make an online video clip of 2 to 5 minutes, in which you explain your story and business plan.

Once you have submitted it, you will receive feedback from two of the teachers in the course within 3 weeks.
Any questions left? Contact us!
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